An Açaí Affair was founded in 2016 with the aim of raising awareness about açaí and its many health benefits, and to make it more affordable and accessible to the masses.

As Singapore's largest açaí specialty chain, they take pride in serving superior quality açaí. Unlike many other açaí specialty stores in Singapore, where the açaí is diluted with common artificial sweeteners such as guarana and apple juice concentrate, they serve organic açaí in the purest and least diluted form.