“Ajisen Ramen” is the Group’s flagship brand and was first introduced to the Singapore market in 1997. The word “ajisen” means a thousand tastes in Japanese. “Ajisen Ramen” originated from Kumamoto, Japan, in 1968. Known for its rich and aromatic tonkatsu soup base which is derived from hours of boiling pork bones, Ajisen offers a wide selection of ramen to cater to discerning customers. With its presence worldwide, it is an internationally recognised brand with presence in Singapore, Malaysia, China, Hong Kong, and United States.
To rejuvenate the “Ajisen Ramen” brand, Japan Foods introduced “Den by Ajisen Ramen”. This brand extension offers wider menu options for both mains and side dishes and five soup bases to choose from.